01. Start with audience questions
List what your audience wants to understand, achieve or solve. Group related questions into themes.
A practical planning guide
Make consistency easier to maintain.
02. Balance the content roles
Include useful education, brand personality and clear offers. Adjust the mix to your audience and available resources.
03. Use pillars as a planning tool
Turn each theme into several formats, such as a short video, carousel or explanation. Avoid repeating identical posts.
Put the plan into practice.
Explore social media strategy to see what a project can include and how the process works.
Explore social media strategy