01. Map intent to content
Create pages around the services and questions relevant to your audience. Give each page a distinct purpose.
A practical planning guide
Organise around useful information.
02. Connect the pages
Use descriptive titles, meaningful headings and relevant internal links. Avoid disconnected pages with no navigation path.
03. Review the technical setup
Check indexing intentions, canonical URLs, redirects and the sitemap. Set up measurement to understand what happens after launch.
Put the plan into practice.
Explore seo foundations to see what a project can include and how the process works.
Explore seo foundations