Insights

Website refresh or full redesign?

An existing website may need targeted improvements or a more complete change. Start by identifying the actual problem.

A practical planning guide

Choose the level of change your site needs.

01. Review the structure

If people cannot find information or the site no longer matches your services, a new structure may be more useful than cosmetic edits.

02. Look at key journeys

Check mobile navigation, enquiry forms and the pages people use most. Focus improvements on the points causing friction.

03. Preserve valuable content

Identify useful pages, existing URLs and assets before replacing anything. Agree the migration and redirect plan.

Put the plan into practice.

Explore website redesign to see what a project can include and how the process works.

Explore website redesign

Have a project in mind?

Plan your project